M&S Advent Calendar 2025 – Price, Contents and Expert Review
The M&S Beauty Advent Calendar 2025 has returned with a mix of luxury and high-street brands, a Bella Freud‑designed box, and a price tag that has caught the attention of beauty enthusiasts. With a claimed value of over £330 and an offer price of £60 when you spend £35, this calendar promises considerable savings – but is it as good as it sounds? Here is a detailed look at the price, contents, release timeline, and what reviewers are saying.
Every year Marks & Spencer releases a beauty advent calendar that quickly becomes one of the most sought‑after in the UK. The 2025 edition continues that tradition, offering 25 products spanning skincare, haircare, makeup, and fragrance. With a collaboration with designer Bella Freud and a mix of full‑size and deluxe‑size items, it is positioned as both a gift and a treat for yourself.
This guide draws on official product information, editorial reviews, and unboxing videos to give you a clear, fact‑based picture of what to expect from the M&S Beauty Advent Calendar 2025.
What is the M&S Beauty Advent Calendar 2025?
The M&S Beauty Advent Calendar 2025 is a limited‑edition collection of 25 beauty products, sold by Marks & Spencer. It is designed in collaboration with Bella Freud, known for her fragrances and fashion. The calendar includes full‑size and deluxe‑sized items from brands such as Estée Lauder, Clinique, Benefit, L’Occitane, Colour Wow, Cowshed, and M&S’s own Formula range.
| Product | Price | Release Date | Value Claim |
|---|---|---|---|
| M&S Beauty Advent Calendar 2025 | £60 (RRP) | October/November 2025 | Over £330 worth of products |
Key insights at a glance
- The calendar is priced at £60 with a £35 spend on full‑price fashion, home, or beauty – or £330 standalone.
- It contains 25 products, of which 8 are full‑size.
- Beauty editor reviews describe it as “one of the most affordable beauty advent calendars” and “hands down best value‑for‑money”.
- Previous years have sold out quickly, so early purchase is recommended.
- A separate lolly/sweet advent calendar may exist, but this has not been confirmed by M&S.
| Attribute | Detail |
|---|---|
| Product Name | M&S Beauty Advent Calendar 2025 |
| Price | £60 |
| Total Content Value | £330+ (claimed) |
| Number of Days | 25 |
| Designer Collaboration | Bella Freud (fragrance and box design) |
| Launch Date (estimated) | Mid‑October 2025 (first available for purchase) |
| Availability | In‑store and online at marksandspencer.com |
| Return Policy | Free returns for online orders (standard M&S policy) |
| Allergy Info | Not explicitly listed on product page – check individual products |
How much does the M&S Advent Calendar 2025 cost?
The M&S Beauty Advent Calendar 2025 retails for £60 when you spend £35 or more on full‑price fashion, home, or beauty products at Marks & Spencer. Without that qualifying spend, the calendar costs £330 on its own. The £60 offer price makes it significantly cheaper than many competing beauty calendars from Liberty, Boots, or Lookfantastic, which often retail between £100 and £250.
Compared to the 2024 edition, the 2025 calendar is £10 more expensive – last year’s offer was £50 with a £35 spend. The stated value of the contents has also increased, from around £315 in 2024 to approximately £330 in 2025. Although the year‑on‑year price rise is modest, some reviewers have noted that the deal is slightly weaker as a result.
How does the pricing compare to other retailers?
At £60 (with qualifying spend), the M&S calendar sits in the mid‑range price bracket. For context, Boots’ No7 Beauty Advent Calendar 2025 is priced at £70, while luxury brands like Charlotte Tilbury and Liberty’s offerings can exceed £200. The M&S calendar offers a strong value proposition because of the large gap between its purchase price and the claimed retail value of its contents. For a broader look at what’s on offer this season, see our roundup of the best Christmas beauty sets.
The £60 price is only available when you spend £35 on full‑price fashion, home, or beauty at M&S. Without that condition, the calendar costs £330. This means the deal is best suited to shoppers who already plan to make a purchase at M&S.
When is the M&S Advent Calendar 2025 release date?
The M&S Beauty Advent Calendar 2025 launched on 9 October 2025, according to reporting and unboxing videos. This matches the mid‑October release pattern of previous years. The calendar was first made available for purchase on marksandspencer.com and in M&S stores on that date.
Will the calendar be restocked?
M&S does not always guarantee restocks for limited‑edition advent calendars. In 2024, the calendar sold out within a few weeks. For the 2025 edition, early in‑store sightings and social media posts suggest that initial stock was available, but quantities may be limited. Shoppers who want to secure a unit at the £60 offer price are advised to buy early.
What are the contents of the M&S Advent Calendar 2025?
The calendar contains 25 products spanning skincare, haircare, makeup, and fragrance. Eight of these are full‑size items. The full list is not published on the official product page, but editorial summaries and unboxing videos have confirmed the following selections.
Full‑size items
- Bloom & Blossom Off to Bed Indulgence Bath Oil – 100ml
- Clinique High Impact Mascara – 7ml
- Benefit Cosmetics Benetint – 6ml
- This Works Deep Sleep Body Cocoon – 100ml
- Stila Stay All Day Smudge & Set Waterproof Gel Eyeliner – Espresso, 0.35g
- Prai Beauty Ageless Throat & Decolletage Creme Intensive Gold – 30ml
- M&S Discover Soft Gardenia fragrance – 30ml
- M&S Formula Restore & Nourish Advanced Day Cream – 15ml
Additional products identified
- Estée Lauder Advanced Night Repair Serum – 7ml
- Nails Inc Billie 1‑Step Gel It’s Topless Nail Polish – 10ml
- Weleda Skin Food – 30ml
- Color Wow Dream Cocktail Leave‑In Thickening Treatment – 50ml
- Cowshed Relax Bath & Shower Gel – 100ml
- Cowshed Body Lotion – 100ml
- Dr Paw Paw Hyaluronic Lip Balm – 8ml
- L’Occitane Almond Hand Cream – 30ml
- Emma Hardie Moringa Renewal Treatment Mask – 15ml
- Haircare items from Living Proof and Percy & Reed
Some of the full‑size items are M&S own‑brand accessories, such as a claw clip and comb, which have drawn mild criticism from shoppers expecting only cosmetics.
The calendar includes a mix of prestige and high‑street brands: Prai, Estée Lauder, Emma Hardie, Living Proof, Percy & Reed, Colour Wow, Bloom & Blossom, Nuxe, This Works, L’Occitane, Weleda, Cowshed, Clinique, Dr Paw Paw, Stila, Nails Inc, and Floral Street. The Bella Freud collaboration appears in the box design and possibly a perfume.
Is the M&S Advent Calendar 2025 worth it? (Reviews)
Reviewers have generally praised the M&S Beauty Advent Calendar 2025 for its value and curation. Beauty editors at Closer Online described it as “one of the more affordable beauty advent calendars out there – but still one of the best value‑for‑money options, hands down.” The inclusion of established brands such as Estée Lauder, Clinique, Benefit, L’Occitane, and Cowshed adds to its appeal.
Criticisms focus on the fact that only 8 of the 25 items are full‑size, and that three of those full‑size items are M&S own‑brand accessories (a claw clip and a comb) rather than cosmetics. The price increase of £10 compared to 2024 has also been noted as a slight drawback.
“At just £60, it’s one of the more affordable beauty advent calendars out there – but still one of the best value‑for‑money options, hands down.”
Closer Online beauty editor review, 28 November 2025
For a detailed look at this product, you can read our Lisa Eldridge Skin Tint review at $Lisa Eldridge Skin Tint review.
An unboxing video on YouTube shows the actual packaging and product sizes, confirming the mix of full‑size and deluxe samples. The Bella Freud‑designed box is highlighted as an attractive addition.
Does M&S have a lolly (candy/sweet) advent calendar for 2025?
There is no confirmed information from Marks & Spencer about a dedicated lolly or sweet advent calendar for 2025. The phrase “M&S lolly advent calendar” may stem from a separate product in a different department – such as a chocolate or confectionery calendar – but no official listing has been found. Shoppers looking for a sweet version should check M&S’s food and gifts section, but as of now the Beauty Advent Calendar is the main offering.
When can you expect the M&S Advent Calendar 2025 to be available? (Timeline)
Based on reporting and official information, here is the sequence of key dates for the M&S Beauty Advent Calendar 2025:
- October 2025 (estimated) – The calendar first becomes available for purchase on marksandspencer.com and in stores.
- November 2025 – Social media buzz, unboxing videos, and early reviews appear.
- 28 November 2025 – Closer Online publishes its review, noting the calendar is still in stock at that time.
- December 2025 – Possible sell‑out; limited restocks may occur.
What remains uncertain about the M&S Advent Calendar 2025?
| Established Information | Information That Remains Unclear |
|---|---|
| M&S launched a Beauty Advent Calendar for 2025. | Exact release date was not officially announced in advance; mid‑October is based on previous years and reporting. |
| The calendar is priced at £60 (RRP) and contains 25 products. | Whether a ‘lolly’ or sweet advent calendar exists from M&S for 2025 is unconfirmed. |
| It includes a Bella Freud perfume collaboration (as seen in videos and images). | Restock frequency and quantities are not publicly known. |
| The calendar can be purchased on marksandspencer.com. | Full list of 25 products with exact sizes is not published on the official page – only editorial summaries. |
Where does the M&S Advent Calendar 2025 fit in the beauty market?
The M&S Beauty Advent Calendar 2025 occupies a sweet spot between affordable drugstore calendars and luxury prestige offerings. At £60 with a spend, it costs less than Boots’ No7 calendar (£70) and significantly less than Liberty or Charlotte Tilbury (often £150–£250). The collaboration with Bella Freud adds a designer touch that distinguishes it from store‑brand only calendars.
Past M&S calendars have sold out rapidly, indicating high demand. The 2025 edition’s slight price rise has not dampened enthusiasm among beauty editors, who continue to recommend it as a smart buy for anyone already shopping at M&S.
What are the sources behind the M&S Advent Calendar 2025 facts?
The information in this article is drawn from the official M&S product page on marksandspencer.com, a detailed editorial review by Closer Online, an unboxing video on YouTube, a Facebook post from a third‑party page (Bloomfields), and UK consumer rights guidance from gov.uk. Additional context comes from the M&S beauty box category page at marksandspencer.com.
“Celebrate the countdown to Christmas with our Beauty Advent Calendar for 2025, presented in a stunning box crafted in collaboration with iconic designer…”
M&S official product page
Summary: Is the M&S Beauty Advent Calendar 2025 a good buy?
For shoppers willing to spend £35 at M&S, the Beauty Advent Calendar 2025 delivers strong value at £60, with a claimed total worth of over £330. It includes a well‑curated mix of prestige and accessible brands, a designer box, and several full‑size items. The main drawbacks are the £10 price increase from 2024, the inclusion of accessory items rather than all cosmetics, and uncertainty about stock levels. Overall, it remains one of the most recommended beauty advent calendars for 2025. For more options, see our Best Beauty Advent Calendars 2025 – Comparison. You can also explore other M&S Beauty Boxes and Gift Sets.
Frequently Asked Questions
Can I pre-order the M&S Advent Calendar 2025?
M&S typically does not offer pre-orders for advent calendars. They become available for purchase on the release date. Check the official site for updates.
Does the M&S Advent Calendar 2025 contain full-size products?
Yes, it includes eight full-size items among the 25 products. The rest are deluxe samples.
Is the M&S Advent Calendar 2025 suitable for vegans?
The product page does not specify. You should check individual product ingredients or contact M&S customer service.
How do I return the M&S Advent Calendar if I change my mind?
M&S offers free returns for online orders within a certain period. Check their returns policy on the website.
What if the M&S Advent Calendar sells out?
Limited restocks may happen, but early purchase is recommended. Some third-party retailers may also stock it.
Does M&S sell a perfume version of the advent calendar?
The 2025 edition includes a Bella Freud fragrance collaboration and an M&S Discover Soft Gardenia perfume, but there is no separate perfume-only calendar.
Where can I find the full contents list?
A complete list is not published on the official page. Editorial summaries and unboxing videos provide the most thorough breakdowns.
Is the £60 price available to everyone?
No, you need to spend £35 or more on full-price fashion, home, or beauty items at M&S to qualify. Otherwise the calendar costs £330.
How does the 2025 calendar compare to the 2024 version?
The 2025 calendar is £10 more expensive (£60 vs £50) and has a slightly higher stated value (£330 vs £315). Some full-size items are different.
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