Who Gives A Crap – Eco Toilet Paper Review
Who Gives A Crap is an Australian-founded company that produces eco-friendly toilet paper while dedicating half its profits to building toilets in developing countries. The brand has grown from a single online shop in 2012 to an internationally recognized B Corp certified business with operations across the United Kingdom, Europe, United States, Canada, and Australia. The company’s playful name belies a serious commitment to sustainability, offering both bamboo and recycled paper options that eliminate plastics, inks, and dyes from their products.
The company operates under the trading name Good Goods Pty Ltd and has become synonymous with ethical consumer products in the household essentials space. Customers can purchase bamboo rolls, 100% recycled toilet paper, and tissue products directly through the brand’s website, with free shipping available on orders meeting minimum thresholds. The combination of quality products, environmental responsibility, and social impact has positioned Who Gives A Crap as a leader in sustainable bathroom products.
What is Who Gives A Crap?
Unlike traditional toilet paper brands, Who Gives A Crap allocates exactly 50% of all profits to WaterAid partnerships that construct toilets and improve sanitation infrastructure in communities lacking adequate facilities. This model has earned the company its well-known tagline describing the product as “toilet paper that builds toilets.”
Core Insights
- B Corp certified company meeting rigorous social and environmental performance standards
- BSCI (Business Social Compliance Initiative) certified manufacturing partners with independent ethical audits
- Plastic-free products and packaging using only paper materials with soy-based inks
- Carbon neutral shipping through Pachama offset partnerships
- Biodegradable rolls compatible with most septic tank systems
- Sold directly through the official website with free shipping on qualifying orders
| Fact | Details |
|---|---|
| Trading Name | Good Goods Pty Ltd |
| Launch Year | 2012 |
| Donation Percentage | 50% of all profits |
| Primary Materials | 100% bamboo & recycled paper fibers |
| Roll Construction | 3-ply, 370 sheets per mega-length roll |
| Certifications | B Corp, BSCI |
| Packaging | 100% paper, compostable, recyclable |
What Products Does Who Gives A Crap Offer?
Who Gives A Crap provides two distinct eco-friendly toilet paper lines alongside tissue and paper towel alternatives. Each product category serves different consumer priorities, whether emphasizing maximum sustainability or premium comfort during use. Both main product types share the company’s commitment to eliminating harmful chemicals, dyes, and plastic packaging entirely.
Bamboo Toilet Paper
The bamboo toilet paper line represents the company’s premium offering, manufactured from 100% bamboo fibers sourced through cooperative plantations owned by small-scale farmers. This option features 3-ply construction providing substantial thickness, with each mega-length roll containing 370 sheets designed to outlast standard roll sizes. Reviews consistently describe the bamboo paper as notably soft and strong, with zero reported pilling even during extended use.
Bamboo regenerates significantly faster than traditional timber used for toilet paper production, requiring fewer resources including water and land area. The distinctive black and white wrapper design makes these products immediately recognizable on shelves or in bathrooms. The formula contains no inks, dyes, or synthetic fragrances, making it suitable for individuals with sensitive skin. According to product specifications, bamboo toilet paper is responsibly manufactured in facilities that meet the company’s ethical production standards.
100% Recycled Toilet Paper
The recycled option sources paper materials locally from schools and office buildings situated near production facilities, a strategy that reduces transportation emissions while supporting community paper recycling programs. The manufacturing process employs processed chlorine-free (PCF) bleaching rather than elemental chlorine-free (ECF) methods, eliminating chlorine compounds from the production cycle entirely. Environmental assessments indicate this option carries a lower carbon footprint and uses less water throughout its lifecycle compared to bamboo alternatives.
Industry reviewers describe the recycled toilet paper as the “most affordable option, along with being the most sustainable” combination available in the eco-friendly toilet paper market. Because no new raw materials require harvesting, this option achieves the most favorable environmental profile among the company’s offerings. The recycled product maintains respectable softness despite its production origins, though users seeking maximum comfort may prefer the bamboo alternative.
Choose bamboo if comfort ranks highest in your priorities. Select recycled if minimizing environmental impact matters most. Both options outperform conventional tree-based toilet papers substantially in sustainability metrics.
How Does Who Gives A Crap Donate to Sanitation?
The company operates a straightforward social enterprise model where exactly half of all profits transfer directly to WaterAid partnerships working in developing nations. These funds support the construction of toilets and improvement of sanitation infrastructure in communities where adequate bathroom facilities remain unavailable. The commitment to fixed percentage donations rather than variable amounts provides donors with predictable impact scaling alongside company growth.
WaterAid operates as an international nonprofit organization focused specifically on water, sanitation, and hygiene projects. Partnering with established organizations allows Who Gives A Crap to direct funds toward proven intervention strategies rather than developing independent aid programs. The company maintains transparency about donation allocation through regular impact reporting available on their website and third-party verification through B Corp certification processes.
Impact Beyond Donations
The social mission extends beyond financial contributions through advocacy raising public awareness about global sanitation challenges. The company’s marketing emphasizes that approximately 1.5 billion people lack access to adequate sanitation, a statistic often overlooked in developed nations where toilet infrastructure is taken for granted. By connecting consumer purchases directly to tangible outcomes, the company transforms routine bathroom purchases into participation in global development efforts.
Manufacturing ethics complement the donation program through BSCI certification requirements applied to all production partners. These suppliers undergo independent auditing verifying compliance with labor standards, safe working conditions, and ethical employment practices. The combination of charitable giving and ethical supply chain management creates a comprehensive corporate responsibility framework spanning both social and environmental dimensions.
Who Gives A Crap Company History
Who Gives A Crap launched as an online-only business in Australia during 2012, founded by individuals committed to disrupting conventional consumer product norms. The founders chose deliberately provocative branding to differentiate from sanitized corporate marketing approaches common in the household products sector. Early operations focused exclusively on online sales, allowing the company to scale gradually while maintaining direct customer relationships.
- 2012: Company established in Australia under the trading name Good Goods Pty Ltd
- 2013–2018: Gradual expansion into United Kingdom and European markets
- 2019–2020: Market entry into United States and Canadian operations
- 2021: B Corp certification achieved, validating social and environmental performance
- 2023: Domestic production introduced for US recycled products and UK paper towels
Product availability varies by region. Domestic production in the United States focuses on recycled toilet paper, while United Kingdom customers can access forest-friendly paper towels and tissues manufactured locally. Bamboo products continue shipping from international production facilities.
Product Quality and Customer Experiences
User reviews consistently praise Who Gives A Crap products for delivering on their core performance claims. The bamboo toilet paper receives particular acclaim for combining softness with durability, outperforming some competing eco-alternatives including Cloud Paper and How We Roll in independent assessments. The 3-ply construction provides sufficient thickness without sacrificing flushability or septic system compatibility.
Long-term customers report sustained satisfaction extending across multiple years of continuous use. Specific feedback highlights product strength during use, maintaining integrity without disintegrating prematurely while remaining soft against skin. The distinctive packaging design featuring black and white wrappers also receives positive mentions for aesthetic bathroom presentation and humorous brand personality. Packaging quality and delivery speed represent additional strengths cited in customer reviews.
Value Assessment
Pricing positions Who Gives A Crap competitively alongside traditional premium brands such as Quilted Northern rather than budget alternatives. The mega-length rolls containing 370 sheets each offer improved value compared to standard-sized competitors, though the products do not claim the lowest price point in the toilet paper category overall. One documented user experience from 2023 indicates that a family of three found 48 rolls sufficient for approximately six months of regular use, suggesting reasonable consumption efficiency.
What Remains Clear and Uncertain About Who Gives A Crap
| Established Information | Uncertain or Unverified Details |
|---|---|
| Founded 2012 in Australia | Precise founding team composition |
| 50% profit donation commitment to WaterAid | Total cumulative donation amounts to date |
| B Corp and BSCI certifications obtained | Certification renewal timelines |
| Bamboo products manufactured in China | Specific facility names and locations |
| Carbon neutral shipping through Pachama | Ongoing offset verification processes |
| Free shipping on orders exceeding $25 | International shipping fee structures |
The company’s fundamental claims regarding profit donations, B Corp certification status, and environmental commitments are well-documented through official sources and third-party verification. Product specifications including sheet counts, ply ratings, and material compositions appear consistently across multiple sources. Customer reviews generally align with marketing claims regarding softness and durability, suggesting reliable quality representations.
How Does Who Gives A Crap Compare to Competitors?
Independent sustainability assessments consistently rank Who Gives A Crap among the top performers in the eco-friendly toilet paper market. When evaluated alongside competitors including Reel and generic recycled brands available through grocery retailers, the company’s products achieve favorable scores across multiple assessment criteria. The 100% recycled option particularly excels in environmental metrics, earning recommendations from sustainability-focused review platforms.
The bamboo toilet paper line appeals most strongly to consumers prioritizing comfort without compromising environmental values. While recycled alternatives offer superior sustainability credentials from a pure materials perspective, bamboo still substantially outperforms conventional tree-based toilet papers in resource efficiency. The company occupies a distinctive market position by combining ethical production with product quality competitive against conventional premium brands rather than accepting quality trade-offs typical of earlier eco-alternatives.
The recycled option delivers the most affordable choice alongside being the most sustainable—a rare combination in the eco-friendly products market.
— Tilted Map sustainability review, 2024
Where to Purchase Who Gives A Crap Products
The primary purchasing channel remains the company’s official website, where customers can browse complete product catalogs and access subscription options for regular deliveries. Orders meeting the $25 threshold qualify for free shipping, with carbon-neutral delivery applied automatically to all shipments through the Pachama partnership program. The website provides full product details, ingredient transparency, and clear pricing without retail markup.
Regional availability differs across product categories, with bamboo toilet paper requiring international shipping from production facilities while recycled options increasingly originate from domestic manufacturing sites. United Kingdom customers access the full range including tissues and paper towels through the dedicated UK platform, while United States shoppers utilize the American storefront for local production when available. Third-party retail partnerships remain limited, keeping direct-to-consumer sales the primary distribution method.
Summary and Key Takeaways
Who Gives A Crap represents a distinctive approach to consumer products where purchasing decisions directly fund measurable social impact. The Australian-founded company has built a successful B Corp certified business offering bamboo and recycled toilet papers that match conventional premium brands in quality while exceeding them in environmental and ethical standards. The fixed 50% profit donation model provides transparent impact scaling, while BSCI-certified manufacturing and carbon-neutral shipping complete a comprehensive sustainability framework.
For consumers seeking to align purchasing power with environmental and social values, the products deliver practical bathroom essentials without the quality compromises that limited earlier eco-alternatives. The bamboo option prioritizes comfort while remaining substantially greener than conventional toilet papers, while the recycled option offers the most sustainable choice available from the brand. Combined with plastic-free packaging, chemical-free production, and septic-safe formulations, Who Gives A Crap provides a thoroughly considered sustainable choice for conscious consumers. Those exploring additional sustainable purchasing options may benefit from reviewing our comprehensive eco-friendly toilet paper comparisons and sustainable brands guide.
Frequently Asked Questions
Is Who Gives A Crap toilet paper actually soft and durable?
Independent reviews consistently describe Who Gives A Crap bamboo toilet paper as notably soft and strong, with zero reported pilling. The 3-ply construction provides substantial thickness comparable to conventional premium brands.
Where exactly is Who Gives A Crap manufactured?
Bamboo toilet paper is manufactured in China under BSCI-certified conditions with independent ethical audits. As of 2023, recycled products are produced domestically in the United States, with UK-made tissues and paper towels also available.
Does Who Gives A Crap ship internationally?
Products ship to United Kingdom, European Union, United States, Canada, and Australian markets. Shipping to all destinations is carbon neutral through Pachama partnership offsets, with free delivery on orders exceeding $25.
What does “50% of profits” actually mean?
Exactly half of all company profits transfer to WaterAid partnerships supporting toilet construction and sanitation improvement in developing nations. This excludes operating costs, materials, and employee wages, applying only to actual profit margins.
Is Who Gives A Crap packaging truly plastic-free?
All packaging uses 100% paper materials with soy-based inks, qualifying as both recyclable and compostable. No plastic wrapping, adhesives, or synthetic materials appear in the product packaging or shipping materials.
Which is better for the environment: bamboo or recycled?
Recycled toilet paper carries the lowest environmental impact because no new materials require harvesting. Bamboo offers greater comfort but requires more resources than recycled alternatives while remaining substantially better than conventional tree-based toilet paper.
Are Who Gives A Crap products safe for septic systems?
Both bamboo and recycled products are marketed as compatible with most septic tank systems and are fully biodegradable. The products contain no synthetic chemicals that could disrupt septic bacterial processes.
How much do Who Gives A Crap products cost compared to regular toilet paper?
Pricing sits on par with traditional premium brands like Quilted Northern rather than budget alternatives. The recycled option provides the most affordable sustainable choice within the brand’s lineup, while mega-length rolls offer improved per-sheet value.
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